scu mng93002 strategy and case analysis strategic concepts associated with strategic position

This assessment focuses on the students understanding and application of strategic concepts associated with Strategic Position and Strategic Choice (Parts I and II of the textbook).
Report Task
Investigate the European airline Ryannair (see the case study in the textbook) and prepare a 2500-word report that demonstrates understanding and application of Strategic Position and Strategic Choice as below:
Conduct a competitive-forces analysis to determine the attractiveness of the European airline industry and how Ryannair should manage the competitive-forces it faces.
Conduct a PESTEL analysis to develop a scenario analysis targeted at the year 2030. Explain which scenario represents the greatest threat to Ryannair and which one represents the greatest opportunity.
Conduct a VRIO analysis to determine the resources and capabilities of Ryannair.
Use the Strategic Position analysis above to inform the Strategic Choices Ryannair should adopt to improve its chances of being persistently profitable. Present and explain the recommended strategic choices in the Discussion section of the report.

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