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The practical assessment for this unit requires you to develop and promote goods and services to other international students. Promotional or marketing activities must be undertaken for any product or service. The success or failure of the promotion often hinges on the research and planning that has preceded the promotion.
In this assessment, you must:
1. identify a product or service that you would like to promote
2. analyse/research past promotional activities for this product or service
3. identify an audience for the promotion (other international students)
4. develop a marketing strategy for the promotion
5. prepare a report that summarises your strategy and its success or failure.
You may chose any product or service for your promotion. But remember you must obtain feedback from your target market (other international students). A product or service that is targeted at your target market (other international students) will ensure you have easy access for interviews, surveys and promotions.
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