yorkvilleu busi2063 introduction to marketing marketing plan

This outline is provided to you as a checklist or guide. You also have links to government-based marketing plan outlines. Your task is to develop a plan that is well supported, feasible, focused and would get the approval of an investor or funding organization. Remember – this is a Marketing course – use the skills you have learned here to “sell” your audience on your plan.MARKETING PLAN OUTLINE The marketing plan embodies our enterprises intentions for success in the market place.It can be for a single product or service, a group of related products or services, or for an entire operating unit or enterprise. The key to success is the involvement in and commitment to the planning process and the final plan. In this course you will develop two marketing plans. You will develop one as part of a group and one individually.This paper provides a suggested outline for both those marketing plans.1.Organizational Overviewa.Name of Organizationb.Mission Statement this tells people why the organization exists, it should be shortand memorable2.The Opportunitya.Describe the opportunity that this plan will address3.Situation Analysis (SWOTT)

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