amb336 international marketing you have 5 main aspects to research 1 analyse and

You have 5 main aspects to research: 1. analyse and evaluate how the Internet might enhance the firms ability to generate profits now and in the future in the Chinese market (identify different points of view in the lit.) 2. segmentation strategy for your customer in China (student &/ parents &/ business?) 3. how has the Internet influenced international consumer behaviour and/or business culture in China? 4. evaluate the different points of view in the literature 5. how might these environmental elements influence the marketing activities and performance of the firm in China (i.e. what is your marketing plan)? International marketing report/ two files are same but extened one is explained in more detail it is due on 30th of Jan by 11.59pm

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