Excel homework | Marketing homework help

Use Excel to create your own diagram duplicating the Persuasion Matrix shown in Chapter 6. Choose a TV commercial or print ad and use the matrix to evaluate how it might influence consumers’ response process.

There are variables in the communication system that advertiser select.  Don’t overthink this exercise… I am sure you have heard of the acronym KISS.  Well, this would apply to this exercise.  The goal of this exercise is to make you think in the light of how you see and comprehend the ad, then think of what indirect and direct variables that you can identify from the communication of the ad. Hint: Answer the four questions about the Receiver, Channel, Message and Source.

When submitting your assignment you can include your ad by attaching it separately, include it in your Excel document, or link to the ad that you selected. 

Social Consumer Decisions:

Refer to the Social Consumer Decision Journey in Chapter 5 (Figure 5-6)

Choose a brand, product or service you have recently interacted with as a consumer. Evaluate this brand/product/service throughout each of the six (6) phases of the social consumer decision journey. Keep in mind, this consumer journey is specific to social media, as it is a growing part of the communication process. However, you may see portions of the journey in other outlets (feel free to identify them if you wish).

Each variable consists of a different element of consumer consideration. In your experience with this chosen brand/product/service, identify how this has been accomplished by the company to touch a consumer at any point in their buyer’s journey.

The goal of this exercise is to establish an understanding of how brands advertising to consumers on social platforms at various stages of the buyer’s journey to ensure at a minimum three simple stage: education, purchase, repurchase or referral. 

When submitting this exercise, feel free to support your stage identification with screenshots of the ads, or please provide a brief description of what you have seen. You will be expected to identify all six phases.







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

New Year Offers! Enjoy 10% OFF this January using the coupon code: best10