MODULE TITLE: International Marketing Management PROGRAMME: MBA Executive Program – Part Time SUBMISSION METHOD/MODE: Online via Turnitin ASSESSMENT TYPE: Individual assignment (4,000 words) REPORT FORMAT Assignment Question: Individual assignment (4,000 words) REPORT FORMAT Assume the role of an international marketing consultant to a client company of your choice in your domiciled country which is planning to enter an overseas market using business format Licensing as a market entry method. You are to write a report to the marketing management of your chosen company on the main factors you think they need to address. In particular, you must address the following factors: – 1. Licensing is a common method of entering services markets abroad. Critically discuss and appraise the situations in which Licensing might be used as a market entry strategy and the advantages and disadvantages of Licensing when compared to other forms of market entry strategy. (800 words 20 marks) 2. Critically explain to your client company that geography and history are two of the environments of foreign marketing that should be understood and that must be included in foreign marketing plans to a degree commensurate with their influence on marketing effort. Use examples to illustrate the key points of your discussion. Answer with reference to business format Licensing operations. (800 words 20 marks) 3. Critically evaluate the commonly held belief that there is no single market entry strategy which is appropriate in all circumstances. Answer with reference to business format Licensing operations. (800 words 20 marks) 4. Critically discuss what strategic options are open to marketing firms when attempting to deal with the problems of non-tariff barriers in developing and economically developed and industrialised countries? Choose at least one industrialised country and one developing country to illustrate the points made. Answer with reference to business format Licensing operations. (800 words 20 marks) 5. Critically evaluate the concept of the product life cycle as a strategic marketing tool in international markets. Use examples and a diagram or figure to illustrate the points made. Answer with reference to business format Licensing operations. (800 words 20 marks) Assessment Requirements: Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System. Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the entire module. If found to have breached the regulation for the second time, you will be asked to leave the course. Plagiarism involves taking someone elses words, thoughts, ideas or essays from online essay banks and trying to pass them off as your own. It is a form of cheating which is taken very seriously. Notes on Plagiarism & Harvard Referencing Plagiarism Plagiarism is passing off the work of others as your own. This constitutes academic theft and is a serious matter which is penalized in assignment marking. Plagiarism is the submission of an item of assessment containing elements of work produced by another person(s) in such a way that it could be assumed to be the students own work. Examples of plagiarism are: The verbatim copying of another persons work without acknowledgement The close paraphrasing of another persons work by simply changing a few words or altering the order of presentation without acknowledgement The unacknowledged quotation of phrases from another persons work and/or the presentation of another persons idea(s) as ones own. Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism is the absence of quotation marks implies that the phraseology is the students own. Plagiarised work may belong to another student or be from a published source such as a book, report, journal or material available on the internet. Harvard Referencing The structure of a citation under the Harvard referencing system is the authors surname, year of publication, and page number or range, in parentheses, as illustrated in the Smith example near the top of this article. The page number or page range is omitted if the entire work is cited. The authors surname is omitted if it appears in the text. Thus we may say: Jones (2001) revolutionized the field of trauma surgery. Two or three authors are cited using and or &: (Deane, Smith, and Jones, 1991) or (Deane, Smith & Jones, 1991). More than three authors are cited using et al. (Deane et al. 1992). An unknown date is cited as no date (Deane n.d.). A reference to a reprint is cited with the original publication date in square brackets (Marx [1867] 1967, p. 90). If an author published two books in 2005, the year of the first (in the alphabetic order of the references) is cited and referenced as 2005a, the second as 2005b. A citation is placed wherever appropriate in or after the sentence. If it is at the end of a sentence, it is placed before the period, but a citation for an entire block quote immediately follows the period at the end of the block since the citation is not an actual part of the quotation itself. Complete citations are provided in alphabetical order in a section following the text, usually designated as Works cited or References. The difference between a works cited or references list and a bibliography is that a bibliography may include works not directly cited in the text. All citations are in the same font as the main text. Examples Examples of book references are: Smith, J. (2005a). Dutch Citing Practices. The Hague: Holland Research Foundation. Smith, J. (2005b). Harvard Referencing. London: Jolly Good Publishing. In giving the city of publication, an internationally well-known city (such as London, The Hague, or New York) is referenced as the city alone. If the city is not internationally well known, the country (or state and country if in the U.S.) are given. Examples of journal references are: Smith, John Maynard. The origin of altruism, Nature 393, 1998, pp. 639-40. Bowcott, Owen. Street Protest, The Guardian, October 18, 2005, accessed February 7, 2006. END
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