this challenging assessmenttask will provide you a real world experien

This challenging assessment/task will provide you a real world experience through an applied and innovative task based on team effort. Product:Mercedes Smart Fortwo (my PRODUCT for this assignment) In your group undertake the following activities: Choose an appropriate business or individuals as a target market in a host country of your choice for exporting your chosen product from the country of origin or manufacture. In your team you are to discuss: 1. The potential for this product to be acceptable and usable by your chosen target market in your chosen host country and how it meets their needs, 2. Conduct a strategic analysis of the: Economic, Political and Social/Cultural environments of your chosen target market in your host country. 3. Develop a brief competition analysis for your products key competition within the host country (include at least 3 key competitors in your discussion). 4. Provide recommendations for the following key strategies: Pricing strategy (what price should your company set and why?) Distribution (what is the key distribution strategy for your product?) Promotion (provide an overview of the principle promotional strategy and communication vehicle to be used). You are expected to read widely to support your analysis and justify your recommendations. You must include at least 10 references to support your ideas. I suggest you use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version. Note that this is a team assessment business report. Why is a group work important? The success of international venture creation, investment, management and marketing activities is often reliant upon national and international network building, firm’s capabilities in communication and teamwork, cross-cultural understanding, critical and rational thinking, and processing and managing information and technology. This group assessment is aiming to practise and develop the above stated critical skills and abilities. The objective of this assessment is to have increased communication in English, network building, cross-cultural understanding and further strengthening your critical and rational thinking abilities.

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