Assignment Brief In preparation for this assessment, you are required to read the following article: Dobbs, ME 2014, ‘Guidelines for applying Porter’s five forces framework: a set of industry analysis templates’, Competitiveness Review, vol. 24, no. 1, pp. 3245. Your task is to undertake a strategic planning exercise for your own organisation, or for an organisation with which you are familiar. For this assignment, you are required to conduct a detailed assessment of various components of the strategic management process and suggest which business strategy you believe will be the most appropriate for your chosen organisation and explain why. Procedure Clearly describe the chosen organisation and industry. Identify the companys key resources and/or capabilities (at least four) and assess the competitive power of each of those resources and/or capabilities using VRIN Test. Analyse its competitive environment using Porters Five Forces Framework and assess the nature /strength of the competitive pressures in your chosen industry. The scholarship article by Dobbs (2014) Guidelines for applying Porters Five Forces Framework provides a comprehensive, structured and practical set of templates that you can use to complete this part of the analysis. Critically examine the existing strategic objectives of your chosen organisation and discuss their appropriateness. (In case your selected organisation doesnt have any strategic objectives at present, develop at least two new strategic objectives for the organisation and discuss their appropriateness.) Recommend which of the five generic strategies will be most appropriate for your chosen organisation and provide justification for your recommended choice. Critically examine the following two components of strategy execution while discussing their appropriateness for the chosen strategy: Staffing Leadership. Provide an overall conclusion and recommendations. Referencing You are required to use 612 relevant references to write this assignment. Ensure that you provide references for all external sources used in the assessment, including the appropriate acknowledgment of sources using in-text citations.
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