Question:
Assessment Criteria
Learning Outcomes: Knowledge and Understanding tested in this assignment:
Theoretical approaches to the evaluation of an organisation’s strategic position, choices and implementation of options for change (LO3)
Learning Outcomes: Skills and Attributes tested in this assignment:
critically evaluate strategic concepts and theory, decision-making and planning, using practical examples of strategic leadership and change processes
develop the ability to work on a given project using variety of secondary resources
Feedback /Marking criteria for this Assignment
Performance will be assessed using HBS Grading Criteria and Mark scheme.
Guidance for improvement will be given in writing on the Assessment Feedback Form or on the StudyNet Feedback Form within 4 weeks of submission.
For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches 40 for levels 4, 5 and 6. If a submission is more than 5 working days after the published deadline, a grade of zero will be awarded.
Where the numeric grade awarded for the assessment is less than 40 for level 4, 5 and 6, no lateness penalty will be applied.
Plagiarism offences will receive standard penalties.
Detailed Brief for Individual/Group Assessment
Assignment Title: Leading Innovation-based Project in a Contemporary World
Description of the assignment:
It is a 10 minutes long individual presentation showcasing an introduction of an innovation offered to the market by a well-known company. The main assessment target is to present a solution to the question:
How can my chosen brand be influenced by innovation in its product portfolio?
The innovation could be one of below:
-a brand-new product in a portfolio of a currently operating company,
-significantly augmented product,
-new service
-meaningful and innovative cooperation between brands.
Any specific instructions:
Scenario: You are pitching an idea for an innovation to the Board of Directors of a well-known brand.
You should briefly analyse the current portfolio of a brand, indicate the potential to fill in a gap in the market and the need for an improvement. You should consider positioning of the brand on the market, its brand identity, competitors and customers profile in order to establish a link between your innovation idea and its potential to be successful in the market. You do not need to mention a budget needed for the innovation; however, you need to showcase that your innovation as investable.
Scope of work:
-start with analysing inspiring innovations in the area that you would like to explore
-choose a brand and review its product portfolio (identifying potential gaps)
-select one product or service which you would like to add / augment and you feel excited to work on
-collect the data about the competitors and their portfolio (to make sure you are not copying an existing innovation)
-analyse the data about the customers; lifestyle, needs, wants, potential to purchase your innovation
-provide a critical evaluation into benefits of proposed innovation
-include references of reliable sources of information relevant to your innovation (e.g. market trends, competition data) at least three pieces of relevant data required!
-use a power point with your voice over to deliver the pitch or make arrangements to deliver via Zoom, Teams or face to face.
Read less
They have a magnificent team. These people are always kind and willing to listen to your concerns or issues. Better yet, your assignment is always ready before the time, they usually send you a draft to double-check before they finalize your paper.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more