New offering development process | Marketing homework help


Course Objective

This assessment addresses the following course objective(s):

  • Evaluate various methods for creating customer value.
  • Compare and contrast the ways that a company can create brand identity.
  • Assess internal and external communication needs as they relate to the marketing function.


Now that your former real estate organization has merged with two other real estate firms and you have become the Executive Vice President for Marketing of the new Gaia Real Estate, inc. that covers both consumer and commercial/industrial structures; your job is to expand Gain throughout the United States. Focus on the following important elements in the real estate industry:

  1. Look at the latest census data and identify at least two areas in the country that are growing.
  2. Make plans to enter into those areas and crystallize your priorities either in commercial/industrial or consumer structures. Explain why.
  3. In the consumer area, are you going to include condominiums in addition to single-family structures? Crystallize your priorities between the two and explain why.
  4. Assuming that you are going to use beta tests, identify the criteria to be used for the selection of clients in both commercial/industrial and consumer real estate.
  5. Decide who your clients would be (demographics) for condos, single-family structures, commercial structures, and industrial structures.
  6. Also, consider the use of prognostication (forecasting) covering all the classifications of structures cited above. Provide priorities.

You must prepare a written work where you respond to the case scenario.  The work must comply with APA academic writing standards.  You must support your answer using appropriate 5 sources that are properly cited.  The paper will be approximately 5 pages in length.

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10