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You have recently been promoted into the role of head of communications for Samsung (a publicly listed company). Your first assignment in the role is to develop a communication plan in association with the recent recall of various Samsung Phones and Tablets. Required: The board of directors have requested that you prepare a report which outlines the framework of your proposed communication plan by: o identifying relevant stakeholders (including internal and external stakeholders, as well as across cultures); o determining the objective and the scope of communication plan associated with the recall of the various products; o determining the organisation’s various formal and informal communication channels (including the advantages and disadvantages of each channel); o providing commentary about how you will critically evaluate the effectiveness of your communications plan. The report is to be 2,500 words in length and presented in a standard business report format comprising the following: o Executive summary o Table of contents o Introduction o Body o Conclusion o APA referencing Rationale: Covering material from topic 1 – 6, this assessment is designed to develop your ability to articulate an argument within a report style format. More specifically it seeks to assess your understanding of the following learning outcomes: o 1. Be able to use communication skills to inform, instruct and persuade o 2. Be able to explain and critically evaluate communication standards and conventions in business o 3. Be able to explain the complexity of communication across cultures, within teams, and in the management of people o 4. Be able to identify and apply an ethical framework for business communication o 6. Be able to identify and critically evaluate formal and informal communication channels in organisations Marking criteria Criteria 85-100% HIGH DISTINCTION 75-84% DISTINCTION 65-74% CREDIT 50-64% PASS 25% Identify relevant stakeholders (including internal and external stakeholders, as well as across cultures); Learning Outcome 3 A clear and thoughtful overview of the relevant stakeholder groups are considered within the communication plan. This would include extensive coverage of internal and external stakeholders as well as across cultures. A detailed overview of the relevant stakeholder groups are included within the communication plan. This would include a selection of internal and external groups, and address certain cultural issues. Stakeholders groups have been satisfactorily considered for inclusion within the communication plan. Limited coverage of stakeholder groups within the communication plan. 5% Determine objective and scope of communication plan associated with recall of the various products; Learning Outcome 1, 2, 4 Demonstrates great capacity to identify the objective and scope of the communication plan. It clearly addresses processes associated with the recall of the various products. Demonstrates great capacity to identify the objective and scope of the communication plan. It satisfactorily addresses the main parameters. The objective and scope of the communication plan have been satisfactorily addressed. Limited coverage of the communication plan’s objective and scope. 5% Determine organisation’s various communication channels both formal and informal (including advantages and disadvantages of each channel); Learning Outcome 6 A clear and thoughtful evaluation of the most relevant communication channels (inc. traditional and non traditional, formal and informal), followed by reflective comments as to the advantages and disadvantages of each. A strong evaluation has been prepared with respect to the most relevant communication channels, followed by reflective comments as to the advantages and disadvantages of each Communication channels have been satisfactorily discussed. A brief synopsis as to the advantages and disadvantages has also been addressed. Communication channels have been satisfactorily considered with respect to the Communication Plan. 5% Provide commentary as to how you will critically evaluate the effectiveness A clear and thoughtful evaluation metric has been developed and A clear and thoughtful evaluation metric has been developed and An evaluation metric has been identified for each element of the communication Limited coverage has been provided in relation to evaluation metrics 5% Criteria 85-100% HIGH DISTINCTION 75-84% DISTINCTION 65-74% CREDIT 50-64% PASS 25% of your communications plan Learning Outcome 2 identified for each element of the communication plan. Each metric has been discussed in a fulsome manner. identified for each element of the communication plan. Each metric has been discussed satisfactory manner. plan. Each metrics relevance has been discussed. associated with each element of the communication plan. Report format Learning Outcome 1 Written expression with very clear articulation of ideas and concepts. Grammar and spelling with no errors. References presented show evidence of significant research and are used accurately. Consistently clear and concise expression of ideas. No spelling errors and only minor grammatical errors. References presented show evidence of significant research and are used accurately. Expression of concepts is clear and concise. Very few spelling mistakes and / or grammar errors. Several references are presented and used accurately. Sentence structure is mostly consistent. Some spelling errors and / or poor grammar. At least two references included and are used appropriately. 5% Presentation Refer to the section in Appendix 1 headed ‘Presentation’. Requirements In-text citations and a reference list in APA style are required for Assessment 2. Refer to the CSU Referencing website at. Assignments must be submitted through Turnitin. Further details about submission are provided in Appendix 1.
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