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Write a report addressing on below questions:
How does my company identify new markets and opportunities?
What information do they need?
What are the latest techniques used?
What are the different ways to measure return on marketing?
Identify the Strategic Marketing Problems of a Company
Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities
Evaluate each opportunity to determine its impact on current business and customer base
Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity
What are the key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
Determine probable return on investment and potential competitors
Describe and rank marketing opportunities on their viability, and likely contribution to the business
Analyse the changes needed to current operations and the changes needed to maintain current quality of customer service resources required to make the necessary changes
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