before you begin this assessment you will need to choose a sm

Before you begin this assessment you will need to choose a small local business within an Industry that will enhance your career development. Consider local businesses and / or Government departments that provide services to the local community. Prior to completing this assessment visit local business areas or retail shopping centres to identify a business or organisation and undertake marketing research.
Your marketing research should be based on collecting marketing information, observations, brochures, interviewing the manager or staff, taking pictures of the business and online research.
Presentation of your work should be structured on using a heading for each of your responses
There are many, equally valid but different, formats for a Marketing or Promotional Plan. However in order to facilitate a fair and accurate marking of each part of the Assignment, you are instructed to use the following format:

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