international strategic management questions 1 based on your analysis what are th

Questions
1. Based on your analysis, what are the opportunities and challenges forIKEA in their market operations in (a) China; and (b) Japan?
2.In reference to Topic 6, discuss the market entry strategies that IKEAadopt in China and Japan respectively.
3.In reference to Topic 4 & 5, what are IKEA product, pricing, marketingcommunication and distribution decisions in the two Asian markets? To
what extent these marketing mixes have been adapted to the preferencesand needs of these markets?
4.For each of these markets, plan, discuss and justify what, in youropinion, IKEA’s marketing strategy should be in the near future to gainmarket shares and achieve higher profitability.

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