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ASSESSMENT TASK 1: DESCRIPTION
THE ABOVE ARTICLES FORM THE BASIS OF YOUR CASE STUDY
1. Analyse the two articles provided in terms of the marketing strategies that Apple Corporation has used for their iPhone range over the last decade.
2. How effective are the current strategies in terms of preparing for the release of the 10th anniversary model of iPhone?
This assessment piece requires you to work individually to research and then present your solutions to the problem in a formal written document that is well structured and appropriately referenced.
This written assessment task will help you attain the following learning outcomes:
understand relevant marketing concepts and explain the concepts through application to the specific marketing problem;
analyze and evaluate information in a marketing context;
using appropriate information sources, analyze information gathered to provide depth and breadth to recommendation; and
demonstrate effective written communication skills and use of correct referencing method.
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