mktg758 qualitative research presenting time

The Moderators Guide
Note: The group you moderate will only be a MAXIMUM OF 45 MINUTES so you will adjust your Guide accordingly. Remember, in your Proposal, you would have indicated 2-hour focus groups. So for ACTUAL moderating, youll adjust to a 45 minute timeframe.
Format Word
Length approximately 2-3 pages (maximum) excluding cover page
Remember keep the cover page unbranded in any way so respondents will not know who the client is
Guide – One copy per team in the Dropbox and one copy to me on the assigned date (TBD)
Conduct the Research (Moderate)/Audio tape/Transcripts
NOTE: Have a copy of the Moderators Guide ready for me on the day you moderate. This is what I will use as I observe your moderating. I only need one copy per team (assuming you are all moderating at the same time).
Each team member will moderate a focus group or a mini group for a total of 45 MINUTES. Team members will be moderating simultaneously.
Use your phone to audio tape download a suitable audio app. MAKE SURE THE APP YOU USE HAS AT LEAST ONE HOUR OF RECORDING CAPABILITY. TEST IT OUT AHEAD OF TIME TO ENSURE THAT IT IS FUNCTIONING PROPERLY.
Each team member will use Dropbox (one Dropbox for each) to drop AN AUDIO FILE of their moderating. The audio is due immediately after you have moderated.
Then, each member will use a separate Dropbox to drop their transcript of the focus group they conducted into a separate Dropbox.
I will also need a paper copy of your transcript on the date assigned. (You may photocopy two-sided for the transcript.)
This transcript is what you will use to make your notes (insights) from your moderating session(s) and then conduct analysis for your Word document.

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