Assignment 1: Social Media Strategic Plan Outline
Due Week 5 and worth 320 points
As a social media analyst, you developed a research plan for your client in the MKT 330 Marketing Research and Digital Analytics course. Congratulations! The research plan was a success and now your client is requesting a Social Media Strategic Plan. Before you create the plan, you need to develop an outline to ensure that the client has everything that they require.
Create an outline that includes specific bullets with corresponding information that you can give to your client for sign-off. You will sue the outline as a guide when creating your Social Media Strategic Plan. (Note: Refer to Chapter 15 “Social Media Marketing Plan” for additional information.)
The specific course learning outcomes associated with this assignment are:
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Points: 320
Assignment 1: Social Media Strategic Plan Outline
Criteria
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Customer profile of your target market.
Weight: 20%
Did not submit or incompletely created a customer profile of your target market.
Insufficiently created a customer profile of your target market.
Partially created a customer profile of your target market.
Satisfactorily created a customer profile of your target market.
Thoroughly created a customer profile of your target market.
2. Conduct a competitive analysis using SWOT method.
Weight: 20%
Did not submit or incompletely conducted a competitive analysis using SWOT method.
Insufficiently conducted a competitive analysis using SWOT method.
Partially conducted a competitive analysis using SWOT method.
Satisfactorily conducted a competitive analysis using SWOT method.
Thoroughly conducted a competitive analysis using SWOT method.
3. Set goals and determining strategies.
Weight: 20%
Did not submit or incompletely set goals and determined strategies.
Insufficiently set goals and determined strategies.
Partially set goals and determined strategies.
Satisfactorily set goals and determined strategies.
Thoroughly set goals and determined strategies.
4. Incorporate informationregarding the observations of social media presence and select platforms.
Weight: 20%
Did not submit or incompletely incorporated informationregarding the observations of social media presence and select platforms.
Insufficiently incorporated informationregarding the observations of social media presence and select platforms.
Partially incorporated informationregarding the observations of social media presence and select platforms.
Satisfactorily incorporated informationregarding the observations of social media presence and select platforms.
Thoroughly incorporated informationregarding the observations of social media presence and select platforms.
5. References.
Weight: 10%
No references provided.
Does not meet the required number of references; all references poor quality choices.
Does not meet the required number of references; some references poor quality choices.
Meets number of required references; all references high quality choices.
Exceeds three required references; all references high quality choices.
6. Clarity, writing mechanics, and formatting requirements.
Weight: 10%
More than 8 errors present.
7-8 errors present.
5-6 errors present.
3-4 errors present.
0-2 errors present.
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