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The objective of this exercise is for you to research and examine the cultural communication challenges Toyota faced leading up to the recall of over 4 million vehicles in 2010 in the USA.
Read the Toyota-Case Study
Read the article The Influence of Cultural Values on Business Practice
Research the cultural challenges leading up to the Toyota recall in the USA; 2010
You are to select and justify appropriate theories that support your point of view of cultural miscalculations in handling the public relations exercise.
In addition, you are to critically reflect on the cultural miscalculations you have identified from a Christian perspective.
Read the article How to deal with Cross Culture problems in International Business Negotiation.
The USA government fined Toyota over $1.5 billion. If this had been a negotiated outcome, describe each countrys culture in relation to negotiation.
Each student is to present a 1200 word report, including tables, which will be worth 15% of your final assessment. Cite your sources, both academic and those used to support your analysis.
2. Examine issues and problems in the operation of international business
3. Analyse management of business organisations across cultures
5. Critically and independently review case studies of strategies adopted by corporations in their international operations
6. Critically examine issues of business ethics in the context of international business operation, with particular emphasis on Biblical Christian worldview
7. Communicate at an appropriate tertiary standard: with special attention to design elements, grammar, usage, logical relations, style, presentation and referencing
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