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Description In this assignment you will report on an ICT-enabled disruptive innovation case study. Disruptive innovation as defined by Clayton Christensen describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
You are to choose and describe an example of disruptive innovation. Your choice must be:
A specific technology/product or service/process (Note: analysis may become easier if that product or service is related to a specific organisation or brand). We suggest that you choose a product/technology type of innovation, as it could help you to provide more specific answers in part 2 of the assessment. You may decide to choose a service type of innovation, if you believe you can provide better and more specific answers.
A real example that exists and has been publically reported
ICT-enabled meaning: the information element should exist and this information can be shared among individuals or groups via a communication network. Therefore, a specific brand of laptop, tablet, smartphone, a specific social media, a specific brand of digital camera (if it can connect to a computer and share information/photo via a network such as internet) are examples of ICT-enabled technologies.
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