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Essay 4 (Refer to Chapter 10)
Which of McGuire’s motives would be useful in developing a promotional campaign for the following? Why? (this “why” question is more critical.)
a) Cadillac CTS
b) LG appliances (e.g., washer/dryer, refrigerator, etc)
d) Habitat for Humanity
e) Precision Cuts (hair salon chain)
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