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Task Journal Entry. The Journal function in Interact2 must be used. External journal sites are not permitted. If your country geo-blocks Interact2 website or your circumstance prevents you from accessing the Internet (eg. due to a disability or if you are in a correctional centre), please contact your lecturer immediately. If it is an office/organisation firewall preventing access, you must find an alternative Internet access point to complete this task. Warning: Entering or editing data in this journal entry after 2359 hours on 10 May will result in deduction of marks. Write a business report based on the following: A group of ten hotel chains have decided to merge their business to combat market pressure for low priced hotel accommodation. The new chain called StayTogether has over a thousand hotels from all categories (backpacker, bed & breakfast homes to luxurious suites) around the world. It combats the sale of hotel rooms via popular web sites such as booking.com, hotels.com and so on which reduces their profits and waters down their corporate image. Bookings will be from a single web site only (with a complementary mobile app) and prices are fixed through the year with peak pricing during popular periods. Senior management has finalised on the following decisions: 1. A customer loyalty scheme called StayTogether Loyalty will reward customers with airport transfers, car parking on site and free nights. 2. If a kitchen and standard restaurant is on site, buffet breakfast and dinner is included in the hotel room price. This is to add to the dollar value earned per guest. Exclusive restaurants on site will charge extra. 3. (intentionally left blank) 4. (intentionally left blank) [Points 3 and 4 will be given to you by your lecturer 7 days before date due. This is to allow everyone to work in this timeframe and to prevent unauthorised assistance with your work.] Write a business report outlining the above case, stating assumptions you make at the beginning of your report. Provide critique into the management decisions substantiating with reference to literature. In your report, make the difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued patronage, brand loyalty, etc. Suggest how to attract new customers (from competitors) and any other new business opportunities that may arise with such a set up (eg. technological services on site, personalised automated tour guide, etc.). All these should be substantiated with references. (hints and tips to write this assignment is available under Assignment tab of Interact2) Rationale This task meets Learning Outcomes 5 & 6: Students will : be able to critique management processes and involvement in planning for Information Systems and Information Technology in an organisation; be able to identify and co-relate emerging technology issues in management and provide a short balanced analysis report. Assignment 4 Hints Executive Summary (250 words) An executive summary, or management summary, is a short document or section of a document, produced for business purposes, that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. For example, write your summary this way: This report provides an critical analysis and evaluation of… Results of the analysis show that the four management decisions designed to improve the business competitiveness are… The report finds the prospects of the company to compete successfully with booking.com and hotels.com are… Recommendations discussed include… Your Introduction can start like this (150 words): This report is a critical analysis of the management decisions in systems and technology at StayTogether, a group of ten hotel chains that have decided to merge their business to combat market pressure for low priced hotel accommodation…and so on and so forth (state the problems here that StayTogether is trying to resolve). This report will primarily discuss the four management decisions designed to affect customer choice, continued patronage, brand loyalty, attract new customers (from competitors) and any other new business opportunities that may arise with such a set up. Finally, this report provides recommendations on how to utilise ICT to gain competitive advantage against their competitors. In this report, i also made the following assumptions…(state assumptions here, for example, the app was developed internally (proprietary), by one of the hotel chain’s IT group). You Body may be divided into the following sections (1800 words): Critique into the four management decisions (Since the goal is continued patronage, brand loyalty, attract new customers (from competitors) and any other new business opportunities that may arise with such a set up, discuss whether the four strategies below will most likely, or least likely help achieve their goals). The four management decisions are: – Loyalty scheme – Free buffet breakfast and dinner – Rebates – Social responsibility (i.e., charity donations) For example, you may write: Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program (Sharp et. al., 1997). Over time the data can reveal, for example, a given customer’s favorite brand of beer, or whether he or she is a vegetarian. Data collected can be used to formulate marketing messages specifically tailored to the customers needs. Loyalty program works because (state your reasons here)… REFERENCES Sharp, Byron and Anne Sharp (1997), “Loyalty Programs and Their on Repeat-Purchase Loyalty Patterns”, International Journal of Research in Marketing, 14 (5), 473-86. Difference between IT and IS issues the company will face – Issues such as scalability issues, technology compatibility issues, data conversion issues, sustainability issues, legal issues (patented technologies), employment issues (machines replacing people in the job), user interface issues, etc How these issues affect customer choice, continued patronage, brand loyalty, etc. (for example, if user interface is not user friendly) Conclusions/Recommendations How to attract new customers (from competitors). Your response here should be beyond the four management decisions above. For example, should they use BI as well? CRM? SCM? New business opportunities that may arise with such a set up (eg. technological services on site, personalised automated tour guide, etc.). References Minimum 5 references. 0 0 0 Assignment 4 Format Follow the generally accepted format for a business report: – Title – Executive Summary – Introduction – Main Body – Conclusion – Reference List 0 0 0 IT Management Issues: Items 3 & 4 for Assignment 4 3. If travellers arrive by selected airlines, rebates are given. Customers can choose credit for free nights or meals. 4. A corporate social responsibility programme to allow customers to nominate the charity where they want the chain to donate to. 1% of their total (billable) expenses will go to this charity. 0 0 0 Assignment 4 Case Study Resources Take It From Ritz-Carlton: Data Is Nothing Without the Personal Touches http://customerthink.com/data_nothing_personal_ritz_carlton/ Product Launches: How HotelTonight’s mobile app became the most downloaded app in its category in just one month https://www.marketingsherpa.com/article/case-study/how-hoteltonights-mobile-app-became HOW HOTELS WITH MOBILE APPS ARE WINNING OVER GUESTS http://blog.apps-builder.com/hotels-with-mobile-apps/ Marriott International improves supply chain sustainability with MindClick http://www.greenhotelier.org/our-themes/supply-chain/marriot-international-improves-supply-chain-sustainability-with-mindclick/ 0 0 0 Creating Journal Entries Please check if you can create Journal Entries. This is required for Assessment 1. 18 17 15 Assessment Item 1 Checklist Did you use the Journal function in Interact2? Did you describe in about 500 words the a) usage and b) value of information and communication technology in the everyday business operation of the company? Did you substantiate your claim about the importance/impact role of information and communication technology in a business, with references to similar cases available in journals which explains the value of this information to the organisation. Did you save it using this format – AssignmentNo_StudentID_StudentName (for example, Assignment1_123456_JoeBloggs) 0 0 0 Interview with Thomas Saueressig, CIO of SAP Whats next for CIOs in the world of digital transformation. How can CIOs make a difference in todays business and become partners to grow business? Listen to this exclusive interview with millennial CIO, Thomas Sauerssig www.youtube.com/watch?v=UUAIf6M6U1I Jonathan A. Lavaro 0 0 0 Assessment Item 1 Journal Resources A Review of the Impact of ICT on Business Firms.pdf International Journal of Latest Engineering and Management Research, Volume 02 – Issue 01, January 2017, PP. 15-19 Use of ICT in Higher Education.pdf The International Journal of Indian Psychology, Volume 3, Issue 4, No. 68 0 0 0 Assessment Item 1 Marking Criteria MAIN CRITERIA Be able to create a journal entry correctly in Interact2 (0.5 marks) Be able to identify the role of communication in the selected business (0.2 marks) Be able to provide three references which explain the value of this information to an organisation (1.3 marks) Be able to use, cite and reference using APA 6th edition format (1.0 marks) DEDUCTIONS Did not meet word requirements (+/- 500 words) (-0.5 marks) Submitted late (after 15/03/2017 @ 23:59) (-0.5 marks) Did not meet formatting requirements (e.g., font type and size) (-0.5 marks) Did not meet presentation requirements (e.g., no dot points) (-0.5 marks) 0 0 0 Assessment Item 1 FAQ: What references can i legitimately use? USE as references DO NOT USE as references Google Scholar Academic journals College textbooks Industry white papers Wikipedia Personal blogs Random websites written by individuals with no academic credentials 0 0 0 Education in the Future: VR and AR https://www.youtube.com/watch?v=etn2zCa7n40 0 0 0 Robot Revolution: China plans to replace workers with AI https://www.youtube.com/watch?v=ibq3ZzgEysc 0 0 0 WEEK1 Review Questions 1.Why Should I Study Information Systems? 2.Give Examples of Computer-Based Information Systems. 3.Explain How Does IT Impact Organizations? 4.Explain the Importance of Information Systems to Society. 0 0 0 Was Einstein right? Physicist once said he feared that technology would surpass human interaction – and these photos show that time may not be far off http://www.dailymail.co.uk/news/article-2929268/Was-Einstein-right-Physicist-said-feared-technology-surpass-human-interaction-photos-time-not-far-off.html 0 0 0 Assignment 1 Structure TITLE: ICT in Business Introduction of the business (50 words) Usage of ICT (200 words) Value of ICT (200 words) Conclusion (50 words) 0 0 0 Why UPS trucks (almost) never turn left UPS, which makes 18 million deliveries a day in the US, says that Orion analyzes 250 million address points a day and performs 30,000 route optimizations per minute. This saves the company $300 to $400 million annually in fuel, wages and vehicle running costs: “Our basic routines were already good, and allowed us to save about 85 million miles a year. When we put Orion on top of those, it shaved off an extra 100 million miles, and the savings got up to 185 million miles a year.” http://edition.cnn.com/2017/02/16/world/ups-trucks-no-left-turns/index.html 0 0 0 Assessment Item 2 Structure 1) Introduction For example, “Oz Supermarket is a new retail chain …” 2) Body 2.1) Outline the business operation of Oz Supermarket 2.2) Three recommendations to improve their business processes (You need to put references here) 2.2.1) Business processes may include handle checkout payments, process selected trolley items, process returned trolley items, verify customer check-ins, handle temporary card payments, handle insufficient credits, process shopping summary totals, manage car park fees, etc. 2.2.2) Answer this question: “Is there a way where we can improve their existing business processes through the aid of information systems?” 2.3 Three recommendations to improve customer service operations (e.g., customer feedback, product quality review, etc.) (You need to put references here) 2.3.1) Answer this question: “Is there a way we can use information systems to improve how customers provide feedback/review, how these feedback are collected, stored, analysed, and converted into useful information for improved products and services, improved customer service and improve decision-making purposes?” 3) Conclusion 0 0 0 What is NFC Technology? https://www.youtube.com/watch?v=Wim4TqMzgVQ 0 0 0 Technologies to research for Assignment 2 RFID NFC Paywave 0 0 0 Cyclone Debbie: Stranded tourist charged for not returning hire car Read more at http://www.9news.com.au/national/2017/03/29/09/36/tourist-charged-extra-money-for-car-hire-while-stuck-in-cyclone#pFHtoPB77khXDFfH.99 A furious British tourist who found herself stranded by Cyclone Debbie claims she was forced to pay $158 for failing to return her rental car on time. Read more at http://www.9news.com.au/national/2017/03/29/09/36/tourist-charged-extra-money-for-car-hire-while-stuck-in-cyclone#pFHtoPB77khXDFfH.99 0 0 0 Introducing Amazon Go and the worlds most advanced shopping technology Amazon Go is a new kind of store featuring the worlds most advanced shopping technology. No lines, no checkout just grab and go! Learn more at http://amazon.com/go https://www.youtube.com/watch?v=NrmMk1Myrxc 0 0 0 Amazon tour: What happens after you place that order An inside look at the Amazon Fulfillment Center in Coppell. After you place an order online, employees here work to find, pack and ship the item to you. https://www.youtube.com/watch?v=wC4vITSVXoA
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