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Prepare powerpoint slides that discuss three main questions: Project Requirements: This is B2B marketing assignment (analysing colonial first state and its financial advisors (both owned and independent financial advisers) in Australia 1. Conduct a detailed environmental analysis (including PESTLE, SWOT for Colonial First State, Customer mapping and segmentation, brand positioning, analysis of CFS against its competitors) of the Australian superannuation & financial planning (and associated banking) industry and in particular Colonial First State (CFS) superannuation (super) business 2. Analyse and evaluate possible options that are available to CFS to restore its reputation and earn back trust with its customers & adviser networks 3.Justify robust and logical recommendations to CFS of a strategic plan for taking forward its business with your key stakeholder group
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