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?Strategic Management ASSESSMENT NUMBER: ASSIGNMENT TYPE: WEIGHTING: WORD COUNT: 1 ESSAY: CASE STUDY BANYAN TREE 30% 1500 WORDS ASSESSMENT DETAILS AND INSTRUCTIONS The case study is related to the Banyan Tree group of hotels, resorts and spas and will be posted on the web-site. Identify and discuss the overall business strategy adopted by the Banyan Tree up to 2006. If the same strategies were employed today, would they be as successful or would new strategies need to be employed in view of the current hyper-competitive environment. Support your essay with appropriate material from your research sources – books, journal articles, periodicals, research papers, academic and industry sources, etc. Ensure the case study submission is appropriately written in formal style, with appropriate in-text citations and a reference list attached. Note that you need to cite source material from the case study material in support of your points. Further, ensure that you show the reader the reasoning involved in your analysis and the implications associated with the points you make. Be prepared to present your findings to the tutorial class.
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