1.An example of a HD and a credit report on Aldi, together with their feedback, are provided to allow you to assess the different levels of meeting the assessment criteria. The two examples were written in response to a more limited report brief than your Task 2 – it asked for an evaluation of current strategy for one of the four Australian supermarket retailers. You will see, however, that it the approach is very similar to the first part of Task 2 for this semester. The questions and assessment criteria are summarised below for you to use to draw your own comparisons with Task 2 for this semester. A living case study Choose one of the following as the firm you will analyse Aldi Coles IGA Woolworths Questions Evaluate the performance of their current strategy (75-80% of content) Identify the mission and fundamental objective, and current strategy Examine external and internal fit Explain existing performance against their FO Recommend changes to improve their performance now (20-25% of content) Assessment criteria Quality of answers to individual questions. level of comprehensivenes level of analysis quality of presentation, including use of appropriate styles of referencing Application of relevant theory Using relevant facts and figures Examples of analysis of Aldi’s growth strategy.
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