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We need a speech written. It needs to have the following in it… You have been engaged by Ethical Trading Group (your client) to prepare a written report for their Board of Directors in regards to formulating an integrated marketing communication plan including developing a brand message for use across the entire organisation, selecting appropriate tools and establishing processes which empower customers. Your brief from the client includes the following: develop client and customer messaging that can be engaged across multiple distribution points, specifically in relation to a brand message evaluate fit-for-purpose tools, techniques and solutions that are effective within a convergent media environment considering the use of mobile devices and up to date communications technology provide advice on processes that empower customers advise on potential experts which could be consulted in regards to marketing communications in a convergent environment An implementation plan for the roll out of the new brand message which includes a sequence and schedule of the required activities, including how implementation will be monitored and communication to stakeholders will be managed. I have attached the PowerPoint Presentation that I will be going off.
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