algonquincollege mkt1212 marketing management companys clients

In this course, we have explored value propositions, storytelling and managing communications, among other key topics.

Professional mission statements should be one sentence long and address the following three questions:

Who are you and what makes you different?
What do you actually do for your clients?
How do you do it?

They are more than just words, they sum up the actions an organization takes.

Having a value proposition allows business to succinctly answer the question Why should I work with you? when asked by prospects. A simple way to start creating a value proposition is to select keywords from a businesss professional mission statement and define each keyword to answer why a prospect should do business with you or what the experience will be when the prospect is a client.

Imagine a world where everyone is in sales.Whether you’re trying to sell your holiday ideasto your spouse, or you’re pitching a new project to a prospective client or your boss, it’s all selling, and, whatever your offer, it’s important to have a really strong value proposition.

A value proposition is a short statement that clearly communicates the benefits that your potential client gets by using your product, service or idea. It “boils down” all the complexity of your sales pitch into something that your client can easily grasp and remember.

It’s not enough just todescribethe features or capabilities of your offer, your statementneeds to be very specific. Your value proposition must focus closely on what your customers really wantand value. Do they wantto solve problems, to improve on existing solutions, to have a better life, build a better business, do more, better, faster…?

And by doing so, you will grab their attention in such a way that they know: “Yes, that’s right for me”.

Working by yourself, complete this assignment, which is worth 10% of your mark. You will need to conduct online research. Your assignment is due via Brightspace before start of class Week 11.

Your assignment will be marked based on your ability to demonstrate critical thinking skills, applying what youve learned throughout this course. One mark is assigned for your ability to successfully complete part 1, and two marks each for parts 2 and 3.
Part 1 – Mission statement
Choose a B2B technology start-up company and write down its existing mission statement. Evaluate it critically against the criteria above. Conduct online research to help formulate your answer. Update the mission statement to what you feel it should be. Document the old and the new mission statement and explain your rationale for your proposed changes.

Part 2 – Value proposition
After you have a solid mission statement, the value proposition can be created. In your mission statement above, highlight three to five keywords you can define for your companys clients and prospects to answer the following questions:
Why should I do business with you?
What will my experience be like working with you?
In order to complete this exercise, you will need to know your companys products and services and its customers: who they are, what they need, what problems do they need to solve, what improvements they are looking for, and what they value.
Now, create a value proposition statement drawing together your keywords from your mission statement and ending with a punch line connecting it all together.
Part 3 – Storytelling
Imagine your have one- to two-minutes of your prospects time. Craft a brief story that illustrates your value proposition, using both tangible proof points and reasons to believe. Submit your story as a script.

Read less

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

New Look, Same Us. Enjoy 10% OFF this October using the coupon code: essay10