mkt6013 sustainable marketing fast food restaurant

Scenario As an independent marketing consultant, you have been employed by the CEO of a major Local or international fast food restaurant chain to investigate the sustainability issues facing the industry. . 2.2. Required task(s) You are required choose a specific local or international fast food restaurant chain and produce a business report for your chosen organisation which: 1) Identifies key sustainability issues that are currently facing the chosen fast food restaurant industry and evaluates the extent to which the organisation is currently addressing these issues 45 marks 2) Recommend, with justification, how the organisation could encourage its customer base to adopt pro-sustainable behaviour and identify the challenges of implementing your proposals

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