rrc mgmt2000 introduction to international business market research

Assignment
You are the International Project/Student Recruitment Officer in Red River Colleges Centre for International Education and Global Partnerships (CIEGP) department. Your Manager has approached you to provide a report and presentation to inform the Manager on the following:
a) In the continent of Africa, which countries will be suitable for RRC to market and recruit international students. b) Why are those countries selected in a) suitable? Please provide strong rationale or reasons.
c) Provide market research synopsis or summary to support your business rationale in
b). For example, how many international students have come to Canada from each one of the countries you specified? What specific programs are they interested in? What institutions in Canada did they go to? Do they prefer College or University? etc.
d) Who are the key education agents / partners (in each one of the countries you specified) RRC should work with and why? What is their full contact information? Are they already working with institutions in Canada or in Manitoba?
e) Apart from education agents, who are the key collaborators should CIEGP be in contact with to obtain assistance and more information.
f) What are the key marketing strategies should CIEGP implement to recruit students from the countries outlined in a).
g) What education fairs should CIEGP participate in to recruit students from the countries listed in a). Please provide detail information including time period, fees, contact information, etc.
h) What safety precautions need to be taken when travelling to each of the countries listed in a)?
i) What local African associations can we collaborate with to obtain more market information and connect with?
j) In your report, you need to also provide recommendations to the Manager on what you think the department should move forward and invest resources on based on the countries you listed in a).

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