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Assessment description
Use the information provided in the case study Fast Track Couriers (see Appendix 1) to develop a
business plan to support the companys strategic and operational goals. Develop a plan for
communicating the business plan to relevant parties.
Procedure
1. Review the information in the case study.
2. Analyse and interpret the current business environment, goals and objectives embedded in
the case study.
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3. Consult with your trainer (assume the trainer is a key stakeholder) and discuss and agree
upon performance objectives and measures.
4. Document a business plan to assist the organisation to achieve its goals.
5. Document a plan for communicating the business plan to all relevant parties.
6. Present the business plan to your trainer (assume the trainer is a
key stakeholder).
Specifications
Deliverable specifications
Submit a completed business plan. (approx. 3-4 pages)
Consult with key stakeholder (trainer) and document the outcomes of the consultation.
Submit a communication plan.
Quality specifications
The business plan must include the following:
Table of contents
Executive summary
Introduction
Description of the business (background)
Business products and services
Marketing activity the market
Business operations:
productivity and performance targets for key result areas (in consultation with
key stakeholders)
include financial and non-financial performance measures
detail resource requirements, including human resources, capital equipment
and other resources required to achieve business goals
Management and organisational structure
Proposal
Financial background
trading to date
forecasts
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Risks (risk analysis)
include a section on how you will ensure skilled labour is available to implement
the plan, such as a recruitment or training strategy
o Licensing
include any permits or licences required
Conclusion
Communication strategy
Produce a report or document which covers the following areas:
Who are the key stakeholders?
What information will each person (position) require?
What are the relevant timeframes?
How will you communicate this information?
How will you ensure their understanding of their role in implementing the
business plan?
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