Question:
You are to produce a strategic report for a selected company, M and Co, based on the case study of the company that is provided and referring also to the current death of the high street caused largely by online shopping.
Your report should use theory from the module to:
Stage 1: Assess M and Cos business environment at different levels.
Appraise their strategy at the end of the case
Final:
Identify the priority issues confronting M and Co at the end of the case
Suppose you are the Chief Strategy Officer (CSO) of M and Co, develop a strategic proposal to address at least one of those issues
Understanding of the impact of internal processes and the external environment on the formulation and implementation of strategy.
Analysis and synthesis of contextual information.
Ability to apply the tools and techniques of strategic analysis.
Ability to think strategically from the point of view of the different stakeholders.
Ability to influence and shape the strategic direction of an organisation.
Ability to analyse and synthesise information and develop and pursue a course of action based on the outcomes of an investigation.
Executive Summary
This should summarise your main findings and conclusions. It is not the place where you tell us the contents of the report that happens in the Introduction
The university expects students to use Harvard referencing as specified in the book Cite them right.
Refer to the Library website for further advice and a link to an online version of Cite them right You have been asked to produce a management report:
You do not need to provide references for facts that you have taken from the case study provided, or for theories taken from the core textbook. If you choose to use other factual and theoretical references, you should be careful to include citations within your work as well as a reference list at the end.
Submission
The material that you submit to Turnitin will be marked. You are advised to submit 2 hours before the deadline, because it could take some time for your submission to upload.
According to the university policies, if it is submitted after the deadline, but within 24 hours of it, then the marker will automatically deduct 5% of the available marks. So, if marked out of 100, 5 marks will be deducted. If marked out of 50, 2.5 marks will be deducted. If your work is submitted more than 24 hours late, you will receive a mark of zero.
Please make sure that you save the document using the format for the name of the document as specified. Failure to do so may delay the marking of your assessment.
Please read the material in the submission folder and make sure that you save the document using the format for the name of the document as specified.
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