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This assessment enables you to display your marketing campaign ( to your target audience) to promote health behaviour change.
Prepare a health promotion video. Your health promotion video must consider strategies that aim to educate, empower and change or prevent the behaviors associated with the chosen condition.
In creating the health promotion video, students must consider:
The age of the group that you are targeting (this rationale should be supported by your research from both a) Assessment 1 and 2 as to which age groups is mostly affected)
The engagement factor of the campaign (the campaign must contain factors that will interest your target audience to promote behaviour change (drawing from the knowledge of assessment 2)- see examples on the Moodle site)
The strategies of the health promotion campaign must be evidence based (supported by research) and have a clear message of health prevention or health awareness to your target audience
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