You are required to select any ONE topic related to current ethical and social issues in marketing in the area of globalisation/technology/social media/green marketing/culture/Islamic marketing/branding/ supply chain management/innovation. Based on the selected topic, you have to conduct an in-depth analysis on the contemporary ethical and social issues in marketing involving the relevant microenvironment and macroenvironment factors contributed to the emergence and severity of the issues, issues impact to the stakeholders and propose solutions to the issues. Your analysis should be supported by relevant literature (from latest journal articles, newspaper or magazine report, etc) with relevant facts and figures as evidences. You have to apply any of the marketing theories/concepts learnt that will actually be instrumental in solving the issues. Format: The format of your assignment should be: Executive summary: summarise the introduction (the topic of your choice, purpose ofwriting this assignment), the body (analyse the factors, impacts and propose solutions) and the close (summarise the outcomes of your analysis). Table of Content Introduction:introduce the topic of your choice and its relevance (or importance). Microenvironment and macroenvironment factors contributed to the emergence andseverity of the issues: analyse the important microenvironment and macroenvironment factors that have contributed to the emergence and severity of the ethical and social issues. Impacton stakeholders: analyse the impact of the ethical and social issues on the Recommendations: propose solutions to the discussed ethical and social issues (applyrelevant marketing theories/concepts).
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