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Business communication can either be internal, within a business organisation, or external, between the organisation and its existing and potential customers. This assessment supports students in developing their skills and knowledge in selected business communication methods, including an examination of the theoretical underpinnings of communication in business.
This assessment has been designed to:
Appraise students ability to academically research and evaluate characteristics of effective business communication.
Apply critical thinking skills utilising supporting evidence to justify arguments.
Students are expected to demonstrate practical understanding of application of business communication skills and their importance in professional development.
Assessment 2 consists of three (3) posts on the Assessment 2 Discussion Forum. For an acceptable result, you must submit all three posts. Using the Assessment 2 Discussion Forum provided in Blackboard, students are required to discuss the characteristics of a specific type of exemplary business communication such as reports, internal communication methods, business proposals, etc. (decided by the facilitator).
Post 1: Analyse characteristics of exemplary business communication (300 words)
Investigate the form of business communication chosen by the facilitator and research what makes it effective. Critically analyse specific characteristics and justify your choices. Consider using examples to back up your statements.
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