victoria university mgmt101 management at the end of this document p 4 yoursqu

At the end of this document (p. 4), youll find an Appendix with a collection of links to online
articles and videos about the New Zealand chocolate company Whittakers. Read/watch all of this
material (and take notes as youre doing so) to get familiar with Whittakers origins, objectives,
values, activities, products, and current strategic position and direction. Note that we expect you
to draw on each source listed in the Appendix at least once in your report.
2. Prepare a report in which you directly address all of the following questions. In answering every
question, you should draw on relevant facts and details from the case material in the Appendix, as
well as other facts and details you collect through your own independent research on Whittakers
and the environment it operates in:
1. What is Whittakers current strategy? Draw on concepts/theories/frameworks from Week 7
to support your arguments.
2. What key activities is Whittakers undertaking in order to make its strategy successful?
Draw on concepts/theories/frameworks from Week 8 to support your arguments.
3. Considering both industry factors and broader environmental factors, to what extent is
Whittakers likely to be profitable over the next 5-10 years? You can draw on any
concepts/theories/frameworks that you think are relevant from Weeks 7 and 8 to support
your answer.
4. What is the biggest challenge Whittakers is likely to face as it continues to pursue its
strategy, and how would you recommend it overcome this challenge? You can draw on any
concepts/theories/frameworks that you think are relevant from Weeks 7 and 8 to support
your answer

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