mcom4040 marketing and communications please note the followings part 1 ndash mar

Please note the followings: Part 1 Marketing Plan is 2000 words. Part 2 Communication Plan is 500 words. Use the structure given in the document for part 1 and 2. Please, plagiarism must be low. Avoid any similarity issues from the same universityStudents are required to develop a marketing plan for one of the following organisations: Apple, Samsung, Sony or Motorola.
The objective of the plan is FIRST to identify a new innovative product related to one of the organisations above and then prepare a marketing plan to support the launch of the new product to potential customers.
The marketing plan should follow the following structure:
1. Executive Summary 2. Company Overview 3. Current Marketing Situation Analysis 4. Objectives 5. Strategy & Segmentation, Targeting and Positioning (STP) 6. Tactics & Action 7. Budget 8. Control 9. Conclusion / Recommendation 10. References 11. Appendix
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