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Task Details: The literature review gives students the opportunity to study an assigned topic in
depth. It requires students to find relevant sources of information that will enable them to write a
comparative analysis from an informed point of view. This will help students to develop writing and
information literacy skills.
The assessment will require students to identify 2 or 3 main points of interest about the Trimester Topic.
Students should find a minimum of 2 sources per group member (4 for a group of 2, 6 for a group of 3, 8
for a group of 4), at least some of which must be peer reviewed articles, relating to the points they have
identified about the Trimester Topic.
Using their sources which may agree and/or disagree with those points, students should compare and
contrast what the different sources say about the points and draw conclusions. A brief evaluation of the
sources should be included in the discussion.
Identifying research which indicated that online reviews are becoming more important than
company advertising to many consumers – using this as your claim or your position on the
question (you will need to develop this into a claim or topic sentence). The report could then
discuss any of the following as your scope/focus/theme:
o Does your claim apply to (you should only choose 1)
Different age groups (under 25s, 25-55, over 56)
Different product categories e.g. cars, holidays, restaurants, baby products,
grocery shops, grocery items, education, clothing, computers or other electronics
(or any other product category your group would like to discuss)
Different genders – male / female
The Business to Business market and the Consumer market (in overall terms)
Geographic customers – city based customers / rural based customers
Comparing and contrasting what different research says about the overall topic – you will need to
explain what the different research says about the topic (benefits and drawbacks) and draw some
specific conclusions about what your analysis of the research means for either business in
general or for different types of businesses (small businesses against large corporations) or
businesses in different product categories.
Assume that your group has been asked by a single new business (any sort you like) to make
recommendations on how to maximise their new customer growth – you need to review the
benefits and drawbacks of both company advertising and online reviews for this type of business
and make specific recommendations.
Identifying research which indicated that company adverting is still more relevant to are
becoming more important than company advertising to many consumers – using this as your
claim or your position on the question (you will need to develop this into a claim or topic
o Discussing the drawbacks (disadvantages) of this trend for either or both consumers and
o Make recommendations for marketers to manage the most serious of these
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