Read the following paragraph and select the correct answer for each question?
Costco’s mission
statement is:
Costco’s mission is to continually provide our members with quality goods and services at the lowest possible prices. In order to achieve our mission we will conduct our business with the following Code of Ethics in mind:
Obey the law
Respect our vendors
Take care of our employees
Take care of our members
If we do these four things throughout our organization, then we will realize our ultimate goal, which is to reward our shareholders.
Walmart’s mission statement is:
We save people money so they can live better.
Which of the following is referenced in Costco’s mission statement, but not Walmart’s?
– Select your Answer –
-customer wellbeing
-stakeholders
-the desired effects on customers of the firm’s actions
According to a New York Times report in 2005, Costco was paying its employees 42 percent more per hour than Walmart at that time, while offering lower prices than other establishments. According to an Op-Ed published in response, an academic study showed that Walmart entering a market decreased prices in rural areas by 8 percent and in urban areas by 5 percent. This resulted in consumer savings of approximately $16 billion per year, primarily in rural locations and primarily for customers who, according to the analysis of the Op-Ed writers, need the most help. As far as you can judge by these reports, were Costco and Walmart being true to their mission statements?
-Neither company was being true to its mission statement.
-Only Costco was being true to its mission statement.
-Only Walmart was being true to its mission statement.
-They were both being true to their mission statement.
In the initial article in the New York Times, the CEO of Costco, Jim Sinegal, was quoted as saying “Costco’s customers stay loyal because they like that low prices do not come at the workers’ expense.” This means that Costco’s customers are concerned that ________.
-Costco does not allow concern for employees lead it to lessen its commitment to its customers
-Costco is socially responsible in its marketing activities
-Costco is spoiling its employees
-Costco’s prices stay low no matter what
New Part: Select the correct answer to each question?
The facilitation of effective and efficient exchanges is the goal of marketing management.
-True
-False
Which of the following terms could be described as “doing the right thing for the organization to achieve its objectives”?
-effectiveness
-efficiency
-marketing control process
-planning
Which of the following is the correct order of activity?
-organizing, planning, controlling, implementing
-organizing, planning, implementing, controlling
-planning, controlling, organizing, implementing
-planning, organizing, implementing, controlling
New part: select the answer below and fill in the blank?
In June 2012, Microsoft unveiled the Microsoft Surface, a tablet meant to compete with Apple’s iPad. Those present at the unveiling were not allowed to touch or use the tablets. Now some analysts are expressing uncertainty about whether the devices were designed more for consumer play or for business.
The analysts’ response demonstrates there is uncertainty about ________.
-Microsoft’s marketing mix
-the appropriateness of the promotion variable in Microsoft’s marketing mix
-the Surface’s target market
-the technological forces in Microsoft’s marketing environment
Nike’s description of the Air Native N7 says, “Nike N7 is our commitment to bring sport and all of its benefits to Native American and Aboriginal communities in the USA and Canada. Through activity, competition and play you can unleash the power of your generation.”
How does Nike’s choice of this target market fit with its mission statement: “To bring inspiration and innovation to every athlete.”
-The description shows Nike’s commitment to social responsibility.
-The description shows that this product is a model of innovation.
-The Nike N7 is a product designed to gain market share with a particular group of athletes.
-The Nike N7 is a product designed to inspire a particular group of athletes.
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