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using the forecast model for pasta shown in exhibit 5, what is your forecast of the demand for pizza? Hint: the necessary data is contained in Table B and Exhibit 7
Exhibit 7 – Pizza Concept Purchase Intent , Mall InterceptMeasure*TotalNon – CustomersTruEarth( N = 300 )( N = 225 )Customers( N = 75 )Definitely would buy18 %15 %26%Probably would buy43 %39%53%" TOP TWO " BOX60%54 %79%Mean Likeability*3. 73.54. 2Mean Price NValue rating*3. 03. 03. 1
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