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Please read the pdf
Then answer the following questions
Chaps 25-27
Write one paragraph summary of the three chapters.
Write one paragraph summary of the three chapters.
Chapter 25:
Chapter 25 is all about the impact of marketing on hospital revenue. Marketing isn’t just advertising; it’s the provision of services needed or desired by the target market. Name 2 of the marketing ideas discussed in the chapter, identify the target markets and state how they help the hospital increase patient volume and revenue.
Answer this question
BONUS:
Based on the problem of patient “out-migration†mentioned in the chapter, discuss something a rural hospital could do to serve patients locally.
Chapter 26:
Chapter 26 discusses the concept of Standard Costs. BRIEFLY describe what Standard Costs are AND calculate the impact of Standard Costs on the hospital by answering the 5 questions on page 227.
Answer this question
3.
Chapter 27:
Chapter 27 describes Ramer’s Home Health Agency scam. Outline how Ramer got drugs through the phony prescriptions & how the charges for these prescriptions were paid. Also, who is Hank Ulman?
Answer this question
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