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Explain Conger’s model and its application to persuasive business messages.
Compose well-formed memos.
Describe how Cialdini’s “six weapons of influence” affect persuasion.
This Case asks for TWO parts:
A persuasive memo that incorporates the persuasive models of Conger, Cialidini and other persuasive communication principles from the background reading.
An essay that summarizes the business communications, how you used the persuasive models of Conger, Cialidini and other persuasive communication principles from the background readings.
In your memo, you are expected to apply the persuasion concepts to demonstrate your ability to craft an effective persuasive memo. Please use proper English. Sentences must be properly constructed and free of grammatical and typographical errors. No citations are needed in the memo.
Write an essay explaining why you used the principles you used in writing your memo. Your explanation should make use of at least two sources from the required readings. It should be analytical and sufficiently rigorous to demonstrate synthesis of the concepts. The summary is to be prepared as an academic essay. Content should be clearly presented with a logical flow. Formal citations are required, along with a formal bibliography.
Case General Expectations
In the Case Assignments, students will assume the role of a Manager in Employee Communications at a large service firm, such as a bank, or an advertising or consulting firm. Students will assume this role throughout the Case Assignments and be challenged with different scenarios, requiring written and verbal communication.
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