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Chose one of the cases attached.
Please pay attention to Case study Grading criteria. Read and answer the questions I need 500 word and PLEASE USE IT case study template.
Please note the following items that are important to me as you prepare your next papers.
CASE STUDY GRADING CRITERIA
Substance of Paper – Minimum 500-words – solid MARKETING content. Template must be used & submitted in MICROSOFT WORD document. Minus 5 points if template is not used. Subject headers required – Introduction, Question # 1, etc. & Conclusion – minus 5 points if not used for organization. Writing caliber includes spelling, grammar, etc. (SEE announcement in classroom – non-adherence to those items will be deducted here). Do not write out questions – minus 3 points if you do.
No Abstract is desired.
Two AUTHORED Outside Reference cited in APA format and credited within your reference page at the end of your paper. One source MUST be a peer reviewed Marketing reference – specifically from the Journal of Marketing (if you deviate from this peer-reviewed source, gain pre-approval 48-hours before the paper is due by sending the actual article to your instructor to gain approval). Citations must be appropriately done within paper in APA FORMAT. Always provide the exact web site address for this course in your recap of references for full credit.
If reference page and citations do not match 100% – minus 10 points. Verify BEFORE you submit your paper.
APA formatted paper with cover page and reference page, Times New Roman 12 font, 1″ margins, double-spacing, etc.
Total Points Earned
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