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Assume that you are the new sales manager for SNHU Conference Services. The department works closely with the SNHU Culinary School in hosting banquets, conferences, sales meetings, and other events for Manchester-area businesses and nonprofit organizations. All events are held on-site, either within the dining area of the Culinary School or in other SNHU meeting facilities. Your basic task as sales manager is to sell the department’s services and develop a full schedule of business events during the coming year.
Buying Process in Organizations
This first portion of your report will examine a unique business buying/selling situation using the eight-step buying process. You need to select the buying company, and the selling company is your department, SNHU Conference Services. Assume it is a new task buying situation.
Identify the following:
Prospecting and Qualifying Sales Leads
Respond to the following:
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