Deliverable 7 – cross-platform digital marketing plan/ powerpoint

 

Competencies

  • Evaluate the role digital marketing plays in overall marketing strategy.
  • Interpret how to plan and execute search engine related marketing strategy.
  • Compare how different social media channels contribute to meeting marketing objectives.
  • Examine mobile and email marketing methodology.
  • Outline a cross-platform digital marketing plan that provides value and promotes engagement.
  • Classify data analytics and reporting methods for tracking digital marketing engagement.

Scenario Information

Your agency administrator has tasked you with creating a cross-platform digital marketing plan that the Costa’s Customs can implement. You have been asked to summarize your knowledge of digital marketing and understanding of Costa’s clothing market in a slide presentation for the executive team which includes five other directors and the CEO. You were reminded to include details of how each digital marketing method will positively impact the company’s goals of growing sales and increasing brand awareness.

Instructions

You have been asked to create a PowerPoint slide presentation to be presented to the executive team that touches on all digital marketing methods from modules 02, 03, and 04 that you previously analyzed. These choices will need to be supported and justified by both your understanding of the impact digital marketing should have and the results from your data analysis in module 06. You will also need to actively fill out a digital marketing plan that you learned how to create in module 05.

Although you won’t actually be presenting, you should include detailed notes in the notes section for each slide that could serve as a transcript. Remember your audience when creating your presentation and include the following slides:

  • Title slide
  • Supply a more detailed and in-depth situation analysis than simply copying what is in the company background document.
    • List and define Costa’s customer personas.
    • Discuss company’s online competitors.
    • Explain the strengths and weaknesses of the company’s position.
    • Talk about various collaborations the company can engage in to grow its business.
    • Describe the business climate Costa’s operates in.
  • Demonstrate the role digital marketing should have on both sales and brand development. (module 01)
  • Provide examples of how the company can build their brand via digital channels and support your recommendations with your rationale.
  • Give examples of digital strategies used to sell Costa’s fashion line of clothing online and support your recommendations with your rationale.
  • Create a conclusion slide that includes a summary of why your digital marketing plan should be implemented by the executive team and how it will be measured to ensure it is successful.

I have attach the other 6 assignments just in case you need to look them over, I have also included the Grading Rubric







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10