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Marketing Plan Analysis and Presentation: Part 3 – Research Template
Directions: Using the company and research sources from the Topic 2 and Topic 5 assignments as a starting point, conduct additional research to acquire information related to place and promotion associated with the company you selected. In the “Strategy Recommendation” section, recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations.
Information to be Researched
Resource Citation Information
Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
Discuss possible channel conflicts.
What forms of advertising and promotion does the company use? What role does personal selling fulfill for the company?
What forms of media does the company use? Describe the media mix.
Illustrate the messages the company currently uses.
Note: Include links to specific YouTube and social media site examples.
Strategy Recommendation: In 250 words, recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations.
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