Assignment: Product and Place
The following outcomes will be assessed in this Assignment:
AB219-4: Apply product and place Marketing Mix elements to a product or service.
GEL 6.02: Incorporate outside research into an original work appropriately.
Product and place are two of the four marketing mix components that are uniquely configured for a product or service to satisfy customer needs and/or wants.
Based on the Reading in the text and the Learning Activity regarding the marketing mix, select one (1) of the provided 3 products and respond thoroughly to the items in the checklist steps to complete the Assignment.
Checklist:
Step 1: Select one of the following fictional products for this Assignment and do some original research on your chosen product in the Library. Include 2–3 in-text citations, direct quotes, or paraphrases from your research in your paper where applicable, citing and referencing the article(s) you found in the Library in APA format and citation style. You can access “APA Style Central” located in the Academic Tools area of the course for help.
Step 2: Apply product elements to make your chosen product complete by thoroughly describing them.
Step 3: Provide a service (or additional service in the case of gourmet meals) that is related to your product. (Assume you have gone through the stages of new product development.)
Step 4: Describe all of the place elements involved with this same chosen product.
Access the rubric.
Provide an original minimum 4-page paper with an additional title and reference page using APA format and citation style. Provide 2–3 in-text citations, direct quotes, or paraphrases from your research in your paper where applicable, citing and referencing the article(s) you found in the Library in APA format and citation style.
Submit your Assessment to the Dropbox.
Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental.
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