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This final week’s discussion asks that you reflect on what you have learned in this course to take a stand in the following debate: Is Marketing Management an Art or a Science?
Some marketing observers maintain that good marketing is something that is more than anything an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that shares much in common with other business disciplines.
In your post, use your collective understanding of marketing management to take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise with well-established guidelines and criteria.
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