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Hi i have an assignment 1500words (minimum 5-6 journal references).
Country of choice : Malaysia (my home country)
Prescribed text and readings
Czinkota, M.R. and Ronkainen, I.A. (2013).
International Marketing, 10th Edition. Singapore: Cengage Learning.
Recommended Reference Books:
Czinkota, M.R., Ronkainen, I.A., Sutton-Bradly, C. and Beal, T. (2011). International Marketing,
Asia Pacific Edition. Melbourne: Thomson.
Cateora, P.R., Gilly, M.C., Graham, J.L. and Money, R.B. (2016). International Marketing, 7th
Edition, New York: McGraw-Hill.
de Mooij, M. (2005). Global Marketing and Advertising: Understanding Cultural Paradoxes.
Thousand Oaks, London: Sage Publications
Hollensen, S. (2014), Global Marketing, 6th Edition. Edinburgh (UK): Pearson Education.
Hofetede, G. (2001). Culture’s Consequences: Comparing Values, Behaviors, Institutions and
Organizations across Nations, 2nd Edition. Thousand Oaks, California: Sage Publications.
Johansson, J.K. (2009). Global Marketing: Foreign Entry, Local Marketing & Global Management,
5th Edition. Boston: McGraw-Hill/Irwin.
Kotabe, M. and Helsen, K. (2017) International Marketing (7th edition), John Wiley & Sons (Asia)
Kotabe, M., Ang, S.H., Griffiths, K., Marshall, A., Voola, R., Helsen, K., (2011), International
Marketing, 3rd Asia-Pacific Edition, Milton: John Wiley and Sons.
Porter, M. (1990). The Competitive Advantage of Nations. London: Macmillan.
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