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Where do women most often buy casual clothing? Data from the U.S. Shopper Database provided the following percentages for women shopping at each of the various outlets.. Outlet Percentage 1. Wal-Mart 24% 2. Traditional Department Stores 11% 3. JC Penney 8% 4. Kohl’s 8% 5. Mail-order 12% 6. Other 37% The other category included outlets such as Target, Kmart, and Sears as well as numerous smaller specialty outlets. No individual outlet in this group accounted for more than 5% of the women shoppers. A recent survey using a sample of 140 women shoppers in Atlanta, Georgia, found 45 Wal-Mart, 24 traditional department store, 9 J.C. Penney, 8 Kohl’s, 23 mail order, and 31 other outlet shoppers. Perform a X^2 analysis to test whether women shoppers in Atlanta differ from the shopping preferences expressed in the U.S. Shopper database. a. What is the value of the X^2 statistic? b. What is the p-value? c. Use alpha = .05. Can you conclude that women shoppers in Atlanta differ from the outlet preferences expressed in the U.S. Shopper Database?
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