Consumer behaviour | Management homework help

Q.  After you watch John Berger’s documentary (attached below), Ways Of Seeing [Episode 4], and once you’ve read Chapter 1 in our Solomon textbook. Identify an idea / concept on consumer behaviour in each that you feel are related to each other in a significant way. Please exercise and display your most creative, synergistic thinking in connecting ideas from these two pieces of content, created almost 50 years apart. Be sure to quote the passages you are comparing.

You would discuss: How are these ideas alike? Different? Do you believe both concepts can be applied to modern day consumers? How so? Which do you find more persuasive and why? Discuss in about 300 words

Here Is An EXAMPLE:

From Berger: “Publicity [same as Advertising] proposes to each of us in a consumer society that we change ourselves or our lives by buying something more. This more publicity persuades us will make us in some way richer even though we will be poorer by having spent our money. And publicity persuades us of this transformation by showing us people who have apparently been transformed and are as a result enviable. This state of being envied is what constitutes glamour.”

Compare Berger’s idea to Solomon, Chapter 1, page 16: “Our allegiances to sneakers, musicians, and even soft drinks help us define our place in modern society, and these choices also help each of us to form bonds with others who share similar preferences. This comment by a participant in a focus group captures the curious bonding that consumption choices can create: “I was at a Super Bowl party, and I picked up an obscure drink. Somebody else across the room went ‘yo!’ because he had the same thing. People feel a connection when you’re drinking the same thing.”

– VIDEO LINK –  https://www.youtube.com/watch?v=5jTUebm73IY

– Name of textbook – Solomon, Michael R., Consumer Behavior: Buying, Having and Being (2019) 13th Edition 







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10