Assignment 1: LensCrafters Case Study
Due Week 4 and worth 250 points
This assignment requires student complete an analysis of the LensCrafters case from Chapter 6 of the text.
Write a six to seven (6-7) page paper in which you: Minimum Word Requirement is 1800 words.
You are required to submit your essay for plagiarism. To do so, a Turnitin Icon is presented in the Week 4 Area.
To do so, click on the Turnitin Icon presented in the Week 4 Area and follow the instructions. If your essay records a Similarity Score above 25%; revise your work to include the citations and references that reflect the quoted and paraphrased material and resubmit to Turnitin.
I will not accept an essay with a Similarity Score above 25%.
Note: I will not accept an assignment submitted without Level 2 Headings and the minimum word requirement met.
Please use the following Level 2 Headings in your assignment essay. Each Level 2 Heading is reflective of a requirement noted in the assignment.
1. First Level 2 Heading: Evaluate Lens Crafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
2. Second Level 2 Heading: Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them.
3. Third Level 2 Heading: Examine Lens Crafters’ value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
4. Fourth Level 2 Heading: Determine the different types of performance measurements that can be used to measure Lens Crafters’ service-delivery system design. Select at least two (2) types that can be applied and provide justifications for the selection.
5. Fifth Level 2 Heading: Examine the different types of technologies applied to LensCrafters’ service operations and evaluate how the technologies strengthen the value chain.
Please note Level 2 Heading, Title Page information and References are not included in meeting the minimum word requirement.
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are:
•&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ; Apply the concept of operations management.
•&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ; Compare and contrast the difference between a supply chain and a value chain.
•&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ; Analyze the types of measures used for decision making.
•&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ; Analyze the five key competitive priorities and their relationship to operations strategy.
•&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ; Analyze different types of technology and their role in manufacturing and service operations.
•&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ; Use technology and information resources to research issues in operations management.
•&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ;&νβσπ; Write clearly and concisely about operations management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
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Points: 250 |
Assignment 1: LensCrafters Case Study |
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Criteria |
Unacceptable Below 60% F |
Meets Minimum Expectations 60-69% D |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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1. Evaluate LensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability. Weight: 15% |
Did not submit or incompletely evaluated LensCrafters’ operations strategy; Did not submit or incompletely explained how the organization seeks to gain a competitive advantage in terms of sustainability. |
Insufficiently evaluated LensCrafters’ operations strategy; Insufficiently explained how the organization seeks to gain a competitive advantage in terms of sustainability. |
Partially evaluated LensCrafters’ operations strategy; Partially explained how the organization seeks to gain a competitive advantage in terms of sustainability. |
Satisfactorily evaluated LensCrafters’ operations strategy; Satisfactorily explained how the organization seeks to gain a competitive advantage in terms of sustainability. |
Thoroughly evaluated LensCrafters’ operations strategy; Thoroughly explained how the organization seeks to gain a competitive advantage in terms of sustainability. |
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2. Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them. |
Did not submit or incompletely analyzed how operation management activities affect the customer experience. Did not submit or incompletely selected two (2) operation management challenges; Did not submit or incompletely provided the solutions for confronting them. |
Insufficiently analyzed how operation management activities affect the customer experience. Insufficiently selected two (2) operation management challenges; Insufficiently provided the solutions for confronting them. |
Partially analyzed how operation management activities affect the customer experience. Partially selected two (2) operation management challenges; Partially provided the solutions for confronting them. |
Satisfactorily analyzed how operation management activities affect the customer experience. Satisfactorily selected two (2) operation management challenges; Satisfactorily provided the solutions for confronting them. |
Thoroughly analyzed how operation management activities affect the customer experience. Thoroughly selected two (2) operation management challenges; Thoroughly provided the solutions for confronting them. |
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3. Examine LensCrafters’ value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction. Weight: 15% |
Did not submit or incompletely examined LensCrafters’ value chain; Did not submit or incompletely evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. |
Insufficiently examined LensCrafters’ value chain; Insufficiently evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. |
Partially examined LensCrafters’ value chain; Partially evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. |
Satisfactorily examined LensCrafters’ value chain; Satisfactorily evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. |
Thoroughly examined LensCrafters’ value chain; Thoroughly evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. |
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4. Determine the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Select at least two (2) types that can be applied and provide justifications for the selection. Weight: 20% |
Did not submit or incompletely determined the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Did not submit or incompletely selected at least two (2) types that can be applied; Did not submit or incompletely provided justifications for the selection. |
Insufficiently determined the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Insufficiently selected at least two (2) types that can be applied; Insufficiently provided justifications for the selection. |
Partially determined the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Partially selected at least two (2) types that can be applied; Partially provided justifications for the selection. |
Satisfactorily determined the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Satisfactorily selected at least two (2) types that can be applied; Satisfactorily provided justifications for the selection. |
Thoroughly determined the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Thoroughly selected at least two (2) types that can be applied; Thoroughly provided justifications for the selection. |
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5. Examine the different types of technologies applied to LensCrafters’ service operations and evaluate how the technologies strengthen the value chain. Weight: 15% |
Did not submit or incompletely examined the different types of technologies applied to LensCrafters’ service operations; Did not submit or incompletely evaluated how the technologies strengthen the value chain. |
Insufficiently examined the different types of technologies applied to LensCrafters’ service operations; Insufficiently evaluated how the technologies strengthen the value chain. |
Partially examined the different types of technologies applied to LensCrafters’ service operations; Partially evaluated how the technologies strengthen the value chain. |
Satisfactorily examined the different types of technologies applied to LensCrafters’ service operations; Satisfactorily evaluated how the technologies strengthen the value chain. |
Thoroughly examined the different types of technologies applied to LensCrafters’ service operations; Thoroughly evaluated how the technologies strengthen the value chain. |
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6. 3 references Weight: 5% |
No references provided |
Does not meet the required number of references; all references poor quality choices. |
Does not meet the required number of references; some references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
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7. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 8 errors present |
7-8 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
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